If you’ve walked past your local Kirkland’s lately and spotted a “Store Closing” sign, you’re probably wondering what’s going on. Maybe you’ve got a gift card sitting in your drawer. Maybe you’re just curious if the whole chain is shutting down.
Here’s the short answer: Kirkland’s is not completely out of business — but it’s also not in great shape. There’s a lot happening behind the scenes, and it helps to understand the difference between a chain that’s struggling and one that’s fully gone.
This article breaks down the real situation — the finances, the closures, the rebrand, and what it means for you as a customer.
Kirkland’s Is Still Open — But It’s Not Business as Usual
First, a quick clarification: Kirkland’s Home is a specialty home décor retailer that’s been around since 1966. It started in Tennessee and grew into a shopping-center chain with stores across the country. As of 2024 and into 2025, the company had around 317 to 325 stores across 35 states, plus an active e-commerce site.
And no — it has nothing to do with Costco’s Kirkland Signature brand. Completely different companies. That’s a mix-up a lot of people make.
Now, back to the main question. Kirkland’s is still operating. Stores are open. The website is running. But “still open” and “financially healthy” are two very different things. The company has been reporting ongoing losses, closing stores, and more recently, going through a significant rebrand. That’s what’s causing all the confusion.
What the Numbers Actually Show
If you want to understand how serious things are, the numbers tell a pretty clear story.
In fiscal 2023, Kirkland’s brought in about $468.7 million in net sales — but comparable store sales dropped roughly 4.8 to 6 percent compared to the year before. The company closed 16 stores that year, finishing 2023 with around 330 locations.
In fiscal 2024, things got a bit more complicated. Net sales dropped again, landing around $441 to $442 million. That’s another step down. The operating loss narrowed to about $14 million, which is actually an improvement over the prior year. Gross margins ticked up slightly to around 27.6 percent.
So yes, some things are getting better. Cost-cutting is working to a degree. But here’s the thing — improving margins while still losing money is a bit like a patient whose vital signs are slowly stabilizing, but who’s still in serious condition. Progress is real, but it doesn’t cancel out the risk.
In early 2025, Kirkland’s management flagged something that should make anyone paying attention take notice: they cited “substantial doubt” about the company’s ability to continue as a going concern over the next 12 months. That language comes from financial disclosures and relates to uncertainty around cash flow, tariffs on imported goods, and other pressures.
A going-concern warning doesn’t mean the company is already bankrupt or definitely closing. It means auditors and management are saying: if things don’t improve, there’s a real risk. That’s worth taking seriously.
Store Closures Don’t Mean the Whole Chain Is Gone
This is probably the biggest source of confusion, so let’s be direct about it.
When you see a “Store Closing” sign at a Kirkland’s near you, it doesn’t mean every Kirkland’s in the country is shutting down. Store-level closures and a full chain liquidation are not the same thing.
In early 2025, Kirkland’s announced plans to close or restructure roughly 6 percent of its approximately 317 stores — that works out to around 18 to 20 locations. These were specifically targeting underperforming, unprofitable stores. Separate reports also pointed to plans for at least two dozen closures tied to broader strategic changes.
That’s on top of the 16 stores that already closed in 2023. So the overall store count has been shrinking — from around 330 at the end of 2023 down to the low 300s through 2024 and into 2025.
Think of it this way: if your neighborhood Kirkland’s is closing, there may very well be a store in the next city over that’s still open — possibly under a new name. Which brings us to the rebrand.
The Rebranding — What “The Brand House Collective” and Bed Bath & Beyond Mean for Kirkland’s
This is where things get a little more surprising.
In 2025, Kirkland’s announced plans to rebrand under a new name: “The Brand House Collective.” The announcement came alongside the store closure plans mentioned above. So the Kirkland’s name itself may be fading out, even if some of the physical store locations continue to operate.
But it gets more interesting. Some reporting indicates that Kirkland’s stores were being integrated into or rebranded as part of a partnership with the revived Bed Bath & Beyond brand — specifically under the name “Bed Bath & Beyond Seasonal Living.” According to one retail report, all remaining Kirkland’s Home stores — roughly 243 at the time — were set to be rebranded under that banner.
So here’s what that might look like in real life: you walk into what used to be your Kirkland’s, and the sign out front says something different. The layout feels familiar. The products are similar. But the name has changed. That’s not a full shutdown — it’s a transformation.
This kind of shift can feel disorienting for customers, but it’s actually a different outcome than a chain simply disappearing. The stores may survive in some form, just under a different identity.
What About Your Gift Cards and Store Credits?
This is one of the most practical questions people have — and it’s a fair one.
Generally speaking, when a retailer is rebranding or restructuring (rather than fully liquidating), gift cards tend to still be honored, at least for a period. But that can change depending on how the legal and corporate arrangements play out.
If Kirkland’s were to go through a full liquidation — meaning all stores close permanently and the company completely shuts down — gift card holders could end up with very little time to use them or lose the value entirely.
The safest move right now? Use your Kirkland’s gift cards or store credits sooner rather than later. Don’t sit on them hoping things stabilize. Check the Kirkland’s website and any recent press releases for the most current policy information, because this stuff can change quickly with distressed retailers.
Why Is Kirkland’s Struggling in the First Place?
It’s not just one thing. Kirkland’s is dealing with a combination of pressures that a lot of traditional home décor chains are facing right now.
- Tariffs on imported goods have raised costs for home décor products, many of which are manufactured overseas.
- Consumer spending on discretionary items — things like throw pillows and wall art — tends to tighten when people feel financially stretched.
- Competition is fierce. HomeGoods, At Home, Target, and a wave of online sellers have all been pulling shoppers in different directions.
- E-commerce performance has been uneven. In 2024, physical store sales actually showed some improvement in comparable metrics, while online sales declined — which is the opposite of what most modern retailers are aiming for.
Kirkland’s isn’t alone in this. Plenty of legacy home goods chains have found themselves squeezed between rising costs and changing shopping habits. It’s a tough space to be in right now.
So What Should You Actually Expect?
Here’s an honest summary of where things stand.
Kirkland’s has not filed for bankruptcy and has not announced a full liquidation. But the company has issued going-concern warnings, closed dozens of stores, and announced a significant rebrand. The trajectory is not encouraging, even if some operational metrics have improved slightly.
If you’re a customer: use any gift cards now, stay tuned to their official website for updates, and don’t be surprised if some locations near you close or show up under a new name.
If you’re an employee: store closures do mean job losses in affected locations. Some staff in surviving stores may transition to whatever brand takes over — whether that’s The Brand House Collective or Bed Bath & Beyond Seasonal Living — but that’s not guaranteed.
If you’re an investor: the going-concern language and continued net losses are serious signals. Improving margins don’t automatically mean the company is out of the woods.
For anyone wanting to stay current on retail situations like this, Relic Business Mag covers business news in plain language — worth bookmarking if you like staying in the loop without wading through financial jargon.
The Bottom Line
Kirkland’s isn’t fully gone — but calling it “fine” would be a stretch. It’s somewhere in between: a brand under real financial stress, closing stores strategically, and shifting its identity through a rebrand that could change what the company looks like entirely.
Whether that transformation leads to a genuine turnaround or a slower wind-down is still unclear. The best thing you can do is stay informed, act on any gift cards or credits you have now, and keep an eye on official announcements as things develop. In retail situations like this, things can move fast.
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